Senior Manager Digital Marketing Blr - Sumadhura Infracon Pvt Ltd

DEPARTMENT

Marketing

LOCATION

Bangalore

JOB TITLE

Senior Manager - Digital Marketing

EDUCATION

Any Graduates / Post Graduates

Experience

8-12 Years

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Job Description :

Strategic development

  • As key stakeholder, actively contribute to the devising of the institution’s digital strategy, steer best practice in the area of digital user experience and content through industry best practice and analytic data.
  • Explore the utilization of market leading, multi-channel communication developments and technologies to keep all our audiences informed, engaged and connected.
  • Devise strategies to drive online traffic to the company website.
  • Oversee the social media strategy for the company.
  • Devise and deliver an effective content marketing strategy, securing feedback, endorsement and support from key stakeholders, tailored to audience, brand themes.
  • Devise the marketing - focused digital strategy, securing feedback and endorsement from key stakeholders.

Digital performance management

  • Tracking conversion rates and making improvements to the website
  • Developing and managing digital marketing campaigns, working closely with team and third party agencies.
  • Utilizing a range of techniques including paid search and social media, SEO and PPC.
  • Key word planning in parallel to ad copy strategy
  • Evaluating customer research, market conditions and competitor data
  • Enhance analytic tools use and understanding, placing metrics at the heart of everything we do across digital.
  • Lead analytic use and best practice approach through teams.
  • Develop KPI structure for digital performance review.
  • Act as mentor and owner of analytic process to teams.
  • Ensure any changes in legislation or regulation are implemented or observed.

Online brand management

  • Managing online brand and product campaigns to raise brand awareness.
  • Advocate of the brand essence, identity and tone of voice guidelines.
  • Ensure adherence to and implementation of the above across our digital infrastructures and in all copy and content creation, adhering to appropriate sign- off procedures.

Digital innovation management

  • Managing any future plans for redesign of the company website and bring enhancements to the brand marketing - focused digital landscape.
  • Improving the usability, design, content and conversion of the company website.
  • Review new technologies and keep the company at the forefront of developments in digital marketing and experience.
  • Effective digital road map development and delivery that brings about effectiveness and efficiencies.
  • Oversee digital campaign plans to ensure they are innovative, brand led and effective.
  • Work with the Global Campaigns Manager to devise more effective integrated campaigns

Social media management

  • Lead the development, adoption and stewardship of social media both within the marketing team and the institution.
  • Provide consultation to colleagues in the creation of innovative content plans to engage audiences in a social media space.
  • Install and oversee social metrics to provide insight into social and content performance as well as brand empathy.

Budgetary management

  • Responsibility for planning and budgetary control of content and web systems areas and budget planning and liaison with other key budget holders

Liaison with key stakeholders

  • Liaise with key stakeholders across the company to build positive, collaborative relationships.