Lead Generation through ATL/BTL, Digital and other sources by devising efficient marketing strategies (Use of Demographics and Psychographics, Story Telling)
Campaign Creation and Management
Explore new markets for lead generation going beyond the current targeted customers.
Manage Activities to ensure spends are within approved marketing budgets.
Vendor Management, Event Planning and Execution.
Data Analytics to help Customer Engagement, Market Analysis, Product Design and Pricing, Marketing Strategies.
Brand Development – Perform activities to build Sumadhura into one of the top real estate brands in South India.
Customer Experience Management – Work to constantly improve the experience of customers dealing with our organization specially from Sales and Marketing perspective.
Work with ATL/BTL, Digital Marketing teams/members to ensure appropriate activities are performed for lead generation
Campaign Creation and Management
Work with the Creative team to ensure appropriate marketing collateral is developed to help lead generation and brand building.
Vendor Management, Event Planning and Execution
Manage vendors for every marketing channel to ensure quality output is delivered within defined budgets.
Plan and execute expos, events (launch etc.) to ensure maximum customer reach and ensure every event delivers minimum ROI
Manage Activities to ensure spends are within approved marketing budgets.
Data Analytics to help Customer Engagement, Market Analysis, Product Design and Pricing, Marketing Strategies.
Setup, Monitor and Report Analytics that will help the company gain an edge over the market
Brand Development – Perform activities to build Sumadhura into one of the top real estate brands in South India.
Monitor brand development activity and report on a periodical basis.
Customer Experience Management – Work to constantly improve the experience of customers dealing with our organization especially from Sales and Marketing perspective.
Skills Required :
Experience in real estate or other sectors selling high value products like Financial Services, Insurance, high end cars, a minimum of 5 yrs. from real estate industry desirable.
Should be aggressive, and track records for creating and implementing sales strategies.
Capable of managing a team of 5-6 people.
Have a good understanding of the Current market.
Should be aggressive, and track records for creating and implementing sales strategies