- Lead Generation through ATL/BTL, Digital and other sources by devising efficient marketing strategies (Use of Demographics and Psychographics, Story Telling)
- Campaign Creation and Management
- Explore new markets for lead generation going beyond the current targeted customers.
- Manage Activities to ensure spends are within approved marketing budgets.
- Vendor Management, Event Planning and Execution.
- Data Analytics to help Customer Engagement, Market Analysis, Product Design and Pricing, Marketing Strategies.
- Brand Development – Perform activities to build Sumadhura into one of the top real estate brands in South India.
- Customer Experience Management – Work to constantly improve the experience of customers dealing with our organization specially from Sales and Marketing perspective.
- Work with ATL/BTL, Digital Marketing teams/members to ensure appropriate activities are performed for lead generation
- Campaign Creation and Management
- Work with the Creative team to ensure appropriate marketing collateral is developed to help lead generation and brand building.
- Vendor Management, Event Planning and Execution
- Manage vendors for every marketing channel to ensure quality output is delivered within defined budgets.
- Plan and execute expos, events (launch etc.) to ensure maximum customer reach and ensure every event delivers minimum ROI
- Manage Activities to ensure spends are within approved marketing budgets.
- Data Analytics to help Customer Engagement, Market Analysis, Product Design and Pricing, Marketing Strategies.
- Setup, Monitor and Report Analytics that will help the company gain an edge over the market
- Brand Development – Perform activities to build Sumadhura into one of the top real estate brands in South India.
- Monitor brand development activity and report on a periodical basis.
- Customer Experience Management – Work to constantly improve the experience of customers dealing with our organization especially from Sales and Marketing perspective.
Skills Required :
- Experience in real estate or other sectors selling high value products like Financial Services, Insurance, high end cars, a minimum of 5 yrs. from real estate industry desirable.
- Should be aggressive, and track records for creating and implementing sales strategies.
- Capable of managing a team of 5-6 people.
- Have a good understanding of the Current market.
- Should be aggressive, and track records for creating and implementing sales strategies