Strategic development
- As key stakeholder, actively contribute to the devising of the institution’s digital strategy, steer best practice in the area of digital user experience and content through industry best practice and analytic data.
- Explore the utilization of market leading, multi-channel communication developments and technologies to keep all our audiences informed, engaged and connected.
- Devise strategies to drive online traffic to the company website.
- Devise and deliver an effective content marketing strategy, securing feedback, endorsement and support from key stakeholders, tailored to audience, brand themes.
Online brand management
- Managing online brand and product campaigns to raise brand awareness.
- Advocate of the brand essence, identity and tone of voice guidelines.
- Ensure adherence to and implementation of the above across our digital infrastructures and in all copy and content creation, adhering to appropriate sign- off procedures.
Digital performance management
- Tracking conversion rates and making improvements to the website
- Developing and managing digital marketing campaigns, working closely with team and third party agencies.
- Utilizing a range of techniques including paid search and social media, SEO and PPC.
- Evaluating customer research, market conditions and competitor data
- Lead analytic use and best practice approach through teams.
- Act as mentor and owner of analytic processes to teams.
Digital innovation management
- Managing any future plans for redesign of the company website and bring enhancements to the brand marketing - focused digital landscape.
- Effective digital road map development and delivery that brings about effectiveness and efficiencies.
- Work with the Global Campaigns Manager to devise more effective integrated campaigns
Social media management
- Lead the development, adoption and stewardship of social media both within the marketing team and the institution.
- Provide consultation to colleagues in the creation of innovative content plans to engage audiences in a social media space.
Budgetary management
- Responsibility for planning and budgetary control of content and web systems areas and budget planning and liaison with other key budget holders
Liaison with key stakeholders
- Liaise with key stakeholders across the company to build positive, collaborative relationships.